Whether building social media applications, social networking websites, Facebook apps, or iGoogle widgets or harnessing the power of the social media channel to disseminate information, advertise, or make an idea, product, service, or company viral, we know social media.
The social media marketing (SMM) landscape encompasses a variety of elements including blogs and blogging, social networking websites, community building, social media optimization (SMO), social media distribution, viral marketing, and more. Social media marketing is ascending in popularity as online social networks, social bookmarking websites, and communication platforms like Twitter continue to dominate the Internet realm and affect the way businesses and organizations reach their audiences, build community, and network effectively. Our knowledge and experience is in harnessing the power of social media marketing and building-out cost-effective, measurable, and viral campaigns that effectively build brands and spread ideas in the world of Web 2.0.
- Blog Coaching & Consulting
- Social Network Marketing Consulting (marketing via existing broad social network channels such as Facebook, mySpace, etc..., marketing via existing niche social network channels, and marketing via a custom, integrated social network solution(s))
- Social Marketing Optimization (SMO)
- Social Tagging & Bookmarking (Digg, Flickr, YouTube, etc...)
- Increasing Linkability
- Syndication/Content Sharing
- Co-Creating/User-Generated Content (UGC)
- Forums (setup of custom, integrated forum solution and/or utilization of existing forums to spread an idea, build community, etc...)
- Viral Marketing & Advertising (utilizing marketing strategy and techniques to use preexisting social networks to increase brand awareness that spreads in a viral manner, similar to the Flu.
- Viral marketing can take the form of "word of mouth" or can take the form of a mySpace or Facebook campaign, etc...)
- Viral Videos Consulting, Production, Distribution
- Word of Mouth Marketing