Keyword Development

The term "keyword" also refers to the terms or phrases submitted by a user of a search engine. For example, a search of the phrase "keyword search" via the Google search engine reveals a set of search engine results that relate to the specified topic "keyword search". The link with the meta keywords previously defined was real in the last century, however, the search engine are actually using much more advanced techniques (statistics, natural language processing, web topology...) to enhance their results and thus the decreasing relation between those two type of keywords.

But a technical definition of "keyword" does not provide insight to their significance or how to work with them successfully. Significance is straightforward: as more and more of human knowledge is digitized and therefore 'searchable,' the ability to understand and successfully develop, organize and manipulate keywords leads directly to access to critically important information, and gets information to the right audience.

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