Pay Per Click Management
- Account creation or transition
- Initial research and planning
- Creation of the campaign
- Suggestions of cost reductions
- Tracking code changes
- Creative writing for keywords and keyword groups
- Setup of effective keyword match types
- Creation and deployment of bid rules for each campaign
- Initial competitor and market analysis
We specialize in search engine optimization, Jacksonville, search engine ranking, search engine positioning, website promotion, web site promotion, optimization, Internet marketing, search engine submission, search engine, boost site ranking, increase search engine position, raise search engine ranking, better search engine position.
To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the siteís contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Appsoft Search Engine Optimization and Marketing (SEO) tecniques are based on key objectives using all appropriate techniques available to professional search engine marketers. Appsoft's Search Engine Optimization and Marketing (SEO) methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
By implementing our our Search Engine Optimization and Marketing (SEO) Services, you will drive more targeted traffic to relevant in-site category and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, our experts will be able to increase overall site traffic and the conversion rates for your website. Appsoft's Search Engine Optimization and Marketing (SEO) Services include:
Keyword Market Intelligence
Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin speaking to it. If you don't, you're missing the many opportunities to communicate and do business directly with current and new customers.
Your keyword market is the natural "search language" your customers are using to try and find you online. Itís the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.
You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer's language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer's language online.
In an effort to determine which keywords and phrases are regularly searched, we provide an analysis of your main keyword market(s). This process involves reviewing actual queries from live data bases and creates a real-time understanding of the actual keyword phrases and patterns of search used by your customers. This data is also useful for future content creation and Cost per Click buys at Overture, Google AdWords, and other CPC engines.
Meta-Data Optimization/Titles and Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results.
When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for. Our search experts will write and deliver new Titles and Meta-Tags in an effort to improve your site's performance at search engines naturally.
Keyword Optimization Campaigns
If you know that there are very specific terms for your business that have a known return on investment for you, Appsoft can focus its expertise on achieving specific keyword rankings through our Search Engine Optimization and Marketing (SEO) methods.